Selling a business in Gippsland? Talk to the broker who knows this market.
Berngate is a boutique, licensed business brokerage that specialises in Gippsland, from Warragul and the Latrobe Valley to Sale, Bairnsdale and the coast. We know where your buyers are coming from, what they'll pay, and how to run a sale in towns where word travels fast.
Licensed business broker
Licence No. 096063L, Victoria
Businesses from $0 to $10M profit
Owner-operated through to established companies
In person, across Gippsland
Site visits and meetings at your business, not over Zoom
Gippsland is its own market
A Melbourne playbook doesn't work here. Selling well in Gippsland means protecting your name locally while reaching buyers well beyond the Princes Freeway.
Confidentiality comes first
In towns like Traralgon, Warragul, Sale and Bairnsdale, your staff, suppliers and customers all know each other. We market your business without naming it, and no buyer learns who you are until they've signed a confidentiality agreement and been qualified by us.
Your buyer may not be local
Gippsland is drawing Melbourne tree-changers, owner-operators relocating for lifestyle, and strategic acquirers wanting a foothold in the east. We take your business to all of them, not just whoever reads a local listing.
Gippsland isn't one market
The commuter growth of Warragul and Drouin, the Latrobe Valley's energy transition, South Gippsland's dairy country and the tourism of the Bass Coast and the Lakes all price differently. We value your business against the part of Gippsland it actually trades in.
What buyers ask about Gippsland
Every serious buyer wants to understand the region before they understand your business. We build this story into your sale.
| Population | 313,600 peopleSpread across six council areas, with strong growth in Baw Baw and the Bass Coast |
|---|---|
| Regional economy | $22.2 billion a yearGippsland's contribution to the Victorian economy |
| Workforce | More than 143,000 workersWith health care and education among the strongest growth sectors |
| Food and fibre | $2 billion in value addedMore than 14,000 jobs, with processors like Bega, Saputo, Burra Foods and Maffra Cheese |
| Energy | Two renewable energy zonesIncluding the Gippsland Shore Line zone supporting Victoria's offshore wind sector |
| Distance to Melbourne | From about 100 kmWarragul is around an hour away and Traralgon under two, with V/Line running the length of the corridor |
Sources: Regional Development Victoria, Gippsland regional profile.
Gippsland businesses we sell
We're sector agnostic, but these are the industries that make up Gippsland's economy and where we see the strongest buyer demand.
Trades and construction
Builders, electricians, plumbers, HVAC, civil and landscaping. Housing growth in West Gippsland and the Bass Coast keeps order books full, and strategic buyers are actively looking.
Engineering and energy services
Fabrication, maintenance, electrical and specialist contractors serving the Latrobe Valley and the region's shift to renewables and offshore wind.
Dairy, food and agribusiness
Farm services, food producers and suppliers to one of Australia's great dairy regions and its major processors.
Health and allied health
Clinics, allied health practices, NDIS and aged care providers serving a growing and ageing regional population.
Tourism and hospitality
Accommodation, cafés, venues and tour operators trading on Phillip Island, Wilsons Promontory, the Gippsland Lakes and the High Country.
Transport and rural services
Freight, machinery, rural supplies and contracting businesses moving product along the Princes Highway and across the region.
Local roots, Melbourne reach
Gippsland runs east from the edge of Melbourne along the Princes Freeway. That puts your business in front of Melbourne's much larger pool of buyers and capital, while we handle the deal locally.
Across Gippsland
- Warragul
- Drouin
- Moe
- Morwell
- Traralgon
- Churchill
- Sale
- Maffra
- Bairnsdale
- Lakes Entrance
- Leongatha
- Korumburra
- Wonthaggi
- Inverloch
- Phillip Island
- Yarram
How we sell your business
End to end, done for you. You keep running the business while we run the sale.
Confidential appraisal
We meet you at your business, go through the numbers and your goals, and give you a realistic view of value and timing. No cost, no obligation.
Preparation
We normalise your financials, identify what a buyer will question, and fix what we can before going to market so value isn't lost in due diligence.
Discreet marketing
We prepare an information memorandum and approach buyers without naming your business, both locally and through our national network of acquirers.
Buyer qualification
Every buyer is checked for funding, experience and fit before they meet you. No tyre-kickers and no wasted afternoons.
Negotiation to settlement
We negotiate price and terms, manage due diligence, and work with your accountant and solicitor through to settlement.
Questions Gippsland owners ask
If yours isn't here, ask us directly. The first conversation is confidential and free.
How much is my Gippsland business worth?
Most small and mid-sized businesses sell on a multiple of adjusted profit, and that multiple moves with industry, how much the business depends on you, the quality of your records, and local demand. We'll give you a realistic range at the appraisal. For a quick starting point, try the Berngate business valuation calculator.
Will my staff or customers find out?
Not from us. Your business is marketed without its name or identifying details, and buyers sign a confidentiality agreement before they learn more. In Gippsland's close-knit towns we're especially careful about site visits and who is approached.
Do Melbourne buyers really buy Gippsland businesses?
Yes. West Gippsland's growth, the region's lifestyle appeal and its freeway link to Melbourne make it attractive to people relocating for lifestyle and to groups building a regional presence. Reaching them alongside local buyers is how competitive tension, and a better price, is created.
How long does it take to sell?
A well-prepared business typically takes several months from going to market to settlement. Preparation done well up front usually shortens it, and if you're planning a few years ahead we can help you get exit-ready first.
Do you cover all of Gippsland?
Yes. We work from Warragul and Drouin through the Latrobe Valley to Sale, Bairnsdale and Lakes Entrance, and across South Gippsland and the Bass Coast, including Leongatha, Wonthaggi and Phillip Island.
Start with a confidential conversation
Whether you're planning retirement, moving on to your next venture, or just want to know what your business is worth, we'll take the time to understand your goals and show you exactly how we'd approach the sale.
Book a confidential appraisal