For Sale
Reference Number: BG2015

Scaling Australian Men’s Activewear Brand

Summary

An exceptional opportunity to acquire a profitable, trademarked Australian men’s activewear ecommerce brand with industry-leading customer retention, outstanding conversion rates and a highly systemised operating model. Built on a loyal customer base, premium products and proven unit economics, the business generates consistent profitability while requiring minimal owner involvement, presenting an outstanding platform for an operator ready to accelerate growth.

About the Business

This is not a typical ecommerce apparel business.

It is a recognised Australian men’s activewear brand with a proven product range, a loyal customer community and a sophisticated ecommerce infrastructure designed to operate efficiently with lean resources. Every aspect of the business has been documented and systemised, allowing the operation to run with minimal founder involvement.

Over the trailing twelve months, the business generated $166,593 in revenue with a 17.34% net profit margin, while achieving an exceptional 5.28% website conversion rate – well above industry benchmarks – and an impressive 37.8% returning customer rate, demonstrating genuine brand loyalty rather than reliance on paid advertising alone.

The business operates remotely with no physical retail premises and is supported by a streamlined operational structure, established supplier relationships, proven Meta advertising campaigns, documented SOPs and an experienced social media manager. Day-to-day operations require only limited time, making it equally attractive for owner-operators, strategic buyers or investors seeking a scalable ecommerce asset.

Key Features:

  • Profitable Australian men’s activewear ecommerce brand with registered Australian trademark
  • $166,593 annual revenue with a 17.34% net profit margin
  • Exceptional 5.28% website conversion rate, significantly above ecommerce industry averages
  • Outstanding 37.8% returning customer rate, demonstrating strong customer loyalty
  • Average Order Value of approximately $86
  • Extremely low refund rate (0.021%) and chargeback rate (0.12%)
  • Customer database of more than 9,300 contacts, including over 6,800 opted-in subscribers
  • Highly systemised business with documented operational procedures and reporting systems
  • Proven Meta advertising engine with profitable customer acquisition
  • Lean remote operation requiring minimal day-to-day owner involvement
  • Established supplier relationships and approximately $35,000 of inventory included
  • Social media manager and existing freelancer relationships already in place
  • Strong opportunities to expand through email marketing, additional product launches, Google Ads, TikTok, influencer marketing and international expansion
  • Significant potential to increase revenue by increasing product release frequency and expanding into new markets

 

This represents an outstanding acquisition for ecommerce operators, strategic buyers or investors seeking a profitable, systemised online business with a recognised brand, exceptional customer metrics and multiple opportunities for accelerated growth.

Comprehensive due diligence materials are available to qualified buyers upon execution of a Confidentiality Agreement, including financial statements, Shopify analytics, advertising performance, supplier information, operational SOPs, customer data and inventory details.

Priced to Sell: $87,423 ONO

For further details, please contact Jack Prow:

Mobile: 0411 225 439
Email: hello@jackprow.com

Scaling Australian Men’s Activewear Brand

Contact Business Broker

Jack Prow

Founder & Broker

+61 411 225 439